Creative Collaborations

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Creative Collaborations

Laguna Art Museum is celebrating 100 years in style with a creative apparel and accessories collection by California designers. Exclusive, limited-edition items inspired by California art, Laguna Beach, and the museum’s 100-year legacy celebrate the museum’s centennial year.

#LAM100 designs debuted on Saturday, January 27, in a special pop-up shop during the Centennial Bash celebration at the museum. The limited editions will be sold at the Museum Store, online, and during special events throughout 2018.



Catch Surf was conceived in the surf line-ups of Laguna Beach by local resident George Arzente in 2007. The company has a rich history and deep roots in the community; with local riders headlining the team, sponsoring local surf contests, backing local surf shops and opening a flagship store in North Laguna. Catch Surf revolutionized surfing by focusing on fun with its innovative line of radical soft surfboards and its stylish preppy clothing. Catch Surf has mastered the “Art of Shred!”
After finding herself captivated by the colorful and eclectic printed fabrics she discovered in the markets of Paris, Kerry Cassill traced the designs and found her ultimate inspiration across the globe. Kerry has been working with the same family she met in India years ago and hand block printing the way it has been done for centuries. Her product are Fair Trade compliant, using solar power and recycling water several times until the waste is disposed in a conscious way.
rule museum logo Rule Full Packaging is a garment manufacturing establishment created by two entrepreneurial partners with a vision to provide a one-stop full packaging service for the apparel industry. For their centennial collaboration with LAM, Rule commissioned limited-editions by fashion design student Gabriela Garcia.
Nbrhd hats are for people who love their neighborhood, beach, break, or street, founded by two local entrepreneurs who happen to be neighbors, moms, outdoor enthusiasts, art fans and Laguna lovers. Nbrhd started by printing local beaches and streets on hats… to overwhelming response. The line now includes hats, bags, and tees with fun, colorful, humorous and custom-designed messages. Nbrhd believes there’s a word for everyone, and everyone can be many words. What’s yours?
Since it’s beginnings in 1969, Quiksilver has combined function, fit, art and fashion to develop boardshorts and clothing for mountain and ocean lovers across the globe. While still sticking to the core roots of the mountain and the wave, Quiksilver has become recognized as the premium youth lifestyle and culture clothing brand within the action sports market. Our mission is inspire the youth and progress as the world around us evolves
With an idea that there are special places in the world we call “Soul Places,” we started an apparel brand called The Soul Project. We started with printed apparel and used local artists from our Soul Places to create t-shirt graphics, and we donate a dollar from each item sold to children’s and environmental charities. At our concept shop on PCH, we offer uniquely designed apparel and have curated a collection of like minded brands, locally made, sustainable or with a give back.
Thalia Surf Shop offers the most unique surfing apparel we can get our hands on. We believe that a surfing lifestyle is one that goes past big logos and senseless graphics that pander to the norm, so instead we’ve searched high and low for those companies that agree with us and focus more on art, real graphic design, and the true surf culture. These are the creators, not imitators, and they help to define what our surf shop is all about: style, originality, and soul.
Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This is a surf-everything and ride-anything mentality. We are creators and innovators.
Basic CMYK Trying to have a positive impact on people without having a negative impact on the planet, ENO products are made from urban salvage timber and reclaimed dunnage. The salvage timber is sourced from a group of local tree surgeons, wood workers, and landscape architects who save locally removed trees from the landfill. Rather than discarding this beautiful wood, it is repurposed into small pieces.
H Jones_web British-born watercolor artist Helen Polins-Jones lives and works in Laguna Beach. Her illustrations feature in the book “101 Things to Love About Laguna Beach” as well as on hand-painted cards and paper designs. To commemorate Laguna Art Museum’s 2018 centenary, she has created a series of paintings inspired by the stunning skies above Laguna Beach, a subject which has fascinated artists over the last 100 years.


Centennial Merchandise and Creative Collaborations Committee

Arabella Cant, Vanessa Helin, Sara Warner