Job Opportunity: Director of Communications

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Director of Communications
Job description

This position coordinates, manages, and implements all of the museum’s printed and electronic marketing and communications efforts.

Reporting responsibilities: Executive Director

Supervisory Responsibilities: Marketing interns

FLSA Status: Exempt, full-time

Essential Tasks: The tasks listed below are those that represent the majority of time spent in this position. Additional tasks may be assigned related to the type of work of the position as necessary.

Marketing & Public Relations

  • Maintain branding for the institution as a whole via the style guide.
  • Create, implement, and evaluate marketing plan for the museum.
  • Work with all museum departments for marketing plans, design, and emails to communicate upcoming programs and events to target audiences.
  • Maintain ad schedules and oversee or create ad artwork.
  • Create and maintain marketing deadlines as they relate to exhibitions, programmed events, and major fundraising events.
  • Analyze and track effectiveness of marketing campaigns and advertisements.
  • Broaden audiences through outreach and discounted ticketing offers such as Groupon, Living Social (and related outlets), Smithsonian Free Day, etc.
  • Create and maintain marketing budget, as well as printing and advertising budgets.
  • Attend and participate in local arts marketing associations including the Museum Marketing Roundtable of Southern California.
  • Hire and manage communications interns.
  • Work with Director of Design and Installation to design and order all printed and electronic collateral.
  • Work with Director of Design and Installation to assure consistency of all on-site communications.
  • Maintain listing information and submit images to community and regional calendars.
  • Coordinate with Visitor Services Supervisor to maintain up-to-date programming information.
  • Write and distribute press releases, media invites, media alerts, and public service announcements for all museum news, including CDs and Dropbox press kits.
  • Obtain new, and maintain current, media partnerships and press database.
  • Correspond with press and manage requests, including press ready image requests and interviews with staff and artists.
  • Organize press conferences as needed.
  • Manage and cultivate press at exhibition opening and special events.
  • Work with photographers at museum events or for promotional purposes.
  • Submit event photos to press outlets for possible coverage.

Digital Marketing

  • Create and maintain content on museum website; maintain mobile website.
  • Design and create all recurring and event or program specific e-communications.
  • Grow and maintain email subscriber list.
  • Grow and maintain a strong and cohesive social media presence.
  • Maintain all web listings up to date.

Education and experience preparation: Requires Bachelor’s degree in communications, marketing, graphic design, liberal arts, or other related area with three to five years of relevant experience; excellent verbal and written communication skills; Knowledge of Adobe Suite including Photoshop, Illustrator, InDesign; Knowledge of WordPress; Knowledge of social media platforms; ability to make sound, ethical decisions in a strategic manner; Strong organizational skills and attention to detail; experience with Altru or other similar CRM software system preferred. Ability to prioritize multiple tasks in a fast-paced environment; Ability to work within strict deadlines

Working conditions: Staff will work in general office conditions. The position requires a significant amount of computer work and use of general office equipment. Work will require occasional evening and weekend hours consistent with the museum’s schedule of events and activities.

Contact with others: The position involves a significant amount of contact with museum staff, volunteers and the public. This includes occasional interaction with museum trustees, donors, members and staff that may be of a sensitive or confidential nature. Discretion and sound judgement is required.

To apply, please e-mail Executive Director, Malcolm Warner at mwarner@lagunaartmuseum.org