For Immediate Release: February 10, 2017
Media Contact: Cody Lee | 949.494.8971 x211
LAGUNA ART MUSEUM COMPLETES THE FIRST YEAR OF MATCHING GRANT PROGRAM AND THANKS CITY COUNCIL AND PEOPLE OF LAGUNA BEACH WITH FREE ADMISSION
LAGUNA BEACH, CA (February 10, 2017) — In March of 2016, the Laguna Beach City Council voted unanimously in favor of a matching grant program in support of Laguna Art Museum and Laguna Playhouse, the city’s oldest arts institutions. The Cultural Facilities Improvement Matching Grant Program allowed the Museum and the Playhouse to apply for grants of up to $250,000 per year for four years (2016-2019) for use toward capital improvements. At the completion of the first year of the grant program, Laguna Art Museum reports a transformative improvement to its facility and thanks the City Council and the people of Laguna Beach for their support.
In order to secure the City’s grant funds, the museum had to match them by raising $250,000 in excess of what it would normally raise during the given period. It was a substantial challenge, but members and donors helped the museum reach its goal to meet the match. With this, the museum was enabled to make major improvements to its HVAC system. The previous system was inadequate and failing, but the new system installed during the final months of 2016 makes it possible to maintain the temperature and humidity at the proper levels for an art museum. Beyond the comfort of people, these environmental conditions are essential for the protection and preservation of important works of art.
Museums regularly borrow artworks from one another for special exhibitions, and a primary consideration of lenders is the stability of temperature and humidity readings to ensure that works of art are not damaged by inadequate or fluctuating environmental conditions. Laguna Art Museum’s new HVAC system provides optimum conditions that will facilitate such loans and enhance the quality of exhibitions. Later this year, for example, the museum will present a major exhibition of art that represents the early history of California and its relationship with Mexico. The exhibition will include rare and fragile objects from the nineteenth century, including vintage photographs from the collection of the Getty Museum, which is made possible as a result of the Cultural Facilities Improvement Matching Grant Program.
The City of Laguna Beach has demonstrated great support of the arts and a commitment to supporting the organizations that are a significant part of the community. As a gesture of gratitude, and to celebrate the completion of its first major improvement under the matching grant program, Laguna Art Museum is pleased to offer free admission to all residents of Laguna Beach from February 19 through March 31, 2017.
About Laguna Art Museum
Laguna Art Museum is the museum of California art. Its mission is to collect, care for, and exhibit works of art that were created by California artists or represent the life and history of the state. Through its permanent collection, its special loan exhibitions, its educational programs, and its library and archive, the museum enhances the public’s knowledge and appreciation of California art of all periods and styles, and encourages art-historical scholarship in this field.
Laguna Art Museum stands just steps from the Pacific Ocean in the beautiful city of Laguna Beach. The museum is proud to continue the tradition of the Laguna Beach Art Association, founded in 1918 by the early California artists who had discovered the town and transformed it into a vibrant arts community. The gallery that the association built in 1929 is part of today’s Laguna Art Museum.
Laguna Art Museum is located at 307 Cliff Drive in Laguna Beach, on the corner of Pacific Coast Highway and Cliff Drive.
Sunday, Monday, Tuesday, Friday, Saturday: 11:00 a.m. – 5:00 p.m.
Thursday: 11:00 a.m. – 9:00 p.m.
Closed Fourth of July, Thanksgiving Day, Christmas Eve, Christmas Day, and New Year’s Day
General admission: $7.00
Students, seniors (60+), and active military: $5.00
Children under 12: FREE
Museum members: FREE
Laguna Beach residents: FREE through March 31, 2017
Media Contact: Cody Lee, Director of Communications | 949.494.8971 x211 | email@example.com