For Immediate Release: April 17, 2017
Media Contact: Cody Lee | 949.494.8971 x211
LAGUNA ART MUSEUM TO JOIN ANNUAL CELEBRATION OF ART MUSEUM DAY
WITH FREE ADMISSION AND A FILM SCREENING
LAGUNA BEACH, CA (April 17, 2017) — On Thursday, May 18, Laguna Art Museum will offer free admission as part of the Association of Art Museum Directors’ (AAMD) annual Art Museum Day. The museum will also offer free admission to the premiere film screening of Art and the Zen of Motorcycle Racing (or Lunch with Billy Al).
The theme of this year’s Art Museum Day is Art Museums Foster Vibrant Communities. AAMD members across the U.S., Canada, and Mexico will offer programs and initiatives to celebrate the arts and the important role art museums play in their communities. In addition to bringing the best of human creativity to people across North America, museums serve as engines for the creative economy, partners with school systems and civic organizations, and anchors for public spaces and neighborhoods, making their regions better places for everyone who lives and works there.
This year, Laguna Art Museum will present Art and the Zen of Motorcycle Racing (or Lunch with Billy Al), introduced by filmmaker Dale Schierholt. The film profiles Billy Al Bengston, a leader of the renowned group of Ferus Gallery Artists who blazed a path for generations of California artists to follow. It is the third in Schierholt’s California Masters series, which examines the unique artistic history of California art through the stories of the artists that helped shape that history. These intimate portraits offer remarkable insight into the artists’ art and allow them, in their own words, to “set the record straight” on what has influenced, motivated and inspired them.
Laguna Art Museum provides a diverse range of exhibitions, education programs, lectures, concerts, and films as a cultural center for the entire community. In addition to offering free admission and the film screening, the museum invites visitors to share their experiences on Art Museum Day via social media, with the hashtag #ArtMuseumDay.
“The arts are shared by people across every time period and every place—creativity is a vital part of what makes us human and what makes our cities and towns better places to live,” said Chris Anagnos, Executive Director of AAMD. “On Art Museum Day, museums across North America invite everyone to come together with their families, friends, and neighbors to celebrate that creative spirit, connect in common experiences, and see new points of view. AAMD greatly appreciates Laguna Art Museum’s participation in Art Museum Day, and the contributions all art museums make to the vibrancy, economy, and strength of their communities.”
AAMD represents 245 art museums across the United States, Canada, and Mexico—from regional museums in small towns to large museums in major urban centers. International Museum Day is organized annually around the world by the International Council of Museums (ICOM). AAMD’s Art Museum Day is an opportunity to focus attention on the role of art museums in North America, as part of ICOM’s global celebration.
A comprehensive list of participating AAMD member art museums will be available on the AAMD website. Note that while AAMD’s Art Museum Day and ICOM’s International Museum Day are formally held each year on May 18, some institutions shift their celebrations to adjacent dates.
About Laguna Art Museum
Laguna Art Museum is the museum of California art. Its mission is to collect, care for, and exhibit works of art that were created by California artists or represent the life and history of the state. Through its permanent collection, its special loan exhibitions, its educational programs, and its library and archive, the museum enhances the public’s knowledge and appreciation of California art of all periods and styles, and encourages art-historical scholarship in this field.
Laguna Art Museum stands just steps from the Pacific Ocean in the beautiful city of Laguna Beach. The museum is proud to continue the tradition of the Laguna Beach Art Association, founded in 1918 by the early California artists who had discovered the town and transformed it into a vibrant arts community. The gallery that the association built in 1929 is part of today’s Laguna Art Museum.
Laguna Art Museum is located at 307 Cliff Drive in Laguna Beach, on the corner of Pacific Coast Highway and Cliff Drive.
Sunday, Monday, Tuesday, Friday, Saturday: 11:00 a.m. – 5:00 p.m.
Thursday: 11:00 a.m. – 9:00 p.m.
Closed Fourth of July, Thanksgiving Day, Christmas Eve, Christmas Day, and New Year’s Day
General admission: $7.00
Students, seniors (60+), and active military: $5.00
Children under 12: FREE
Museum members: FREE
Media Contact: Cody Lee, Director of Communications | 949.494.8971 x211 | firstname.lastname@example.org