The event serves a number of purposes: to provide a festival of art and ideas for the community; to inspire artists; to find and develop connections between art and science; to raise awareness of environmental issues; and to celebrate Laguna Beach as a center for the appreciation of art and nature.
The theme of Art & Nature speaks particularly to the identity of Laguna Beach, which for over a hundred years has fostered art, the love of nature, and environmental awareness. In 1929, when the Laguna Beach Art Association built a gallery to show and sell their work, they chose a commanding location on the coastline, close to the natural wonders they loved to paint. The present museum occupies the same site. There could be no more appropriate venue in which to explore the art-nature connection.